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Car advertising: Deals too good to be true?
Buying a new or used car is a long process. We’re not even talking about the amount of time spent in the showroom. Car buyers are spending 18 to 19 hours researching new and used vehicles before they...
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The Fine Print: 0% APR, delayed and low payments
Back in August, we lifted the curtain and revealed some hidden truths about auto dealer advertising. But we only scratched the surface; we couldn’t encompass all the hooks or offers into one post. As...
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The Fine Print: Guarantees and big rebates
We’re back with another edition of The Fine Print, a series of articles where we attempt to take the mystery out of automotive advertising. In this article we discuss the benefits of a money-back...
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